I had the pleasure of working closely with Martina on the creation of Ansell Earth, Ansell’s product sustainability claims framework designed to substantiate and communicate the environmental attributes of our PPE portfolio. Martina was instrumental in translating complex global guidelines (such as CSRD, ISO standards, and customer-driven requirements) and highly technical product data into clear, digestible claims that can be confidently used by commercial teams without a technical background. She also designed and delivered training for marketing and sales teams before and after the launch, ensuring they not only understood the claims but could confidently apply them in commercial discussions with customers. In addition, Martina equipped the commercial team with guidance and training on how to create credible sustainability claims in the future. She drove the cross-functional collaboration needed — working with R&D, EHS, Marketing, and Sourcing — to align on credible, compliant claims, while also building and guiding a capable team to deliver results. Thanks to her expertise, leadership, and ability to make complexity accessible, Ansell Earth is now a robust, credible framework that anchors our sustainability communications and supports customer engagement globally. 

In her consulting capacity, Martina developed and executed highly effective sustainability and communication programs, which drove our organization forward in delivering on ambitious goals. Her strategic insights, customer foresight, and business acumen have contributed meaningfully to our market differentiation. She has also been an invaluable thought partner to me as we have developed our sustainability strategy. 

I had the good fortune of connecting with Martina in 2021, when she needed a copyeditor for a sustainability programme and a mutual connection in our network passed on my details. Lucky for me! Martina and I ended up working together for 2 years as client/contractor respectively and, as one of my first forays into the world of freelance, I really landed on my feet. To be brief, as a copyeditor should be, Martina simply “gets it”. She can walk into any organisation or situation and instantly knows what’s working, what isn’t, where you need to go and how to get there. She has a rare skill of always seeing the big picture but with a sharp eye for detail, a magic formula of strategic and tactical that is essential for anyone working in sustainability and which delivers the high-quality results you would expect. She’s also just a lovely colleague, someone who takes work seriously but also has a great sense of humour and an unwaveringly positive attitude. I sincerely hope to work with Martina again on future projects and I know she’ll carry on being a big success!